Posted by Anders Vindberg
in Colophon
on the 09 May. 2006
Lunarmedia was founded in 1999 by yours truly, Anders Vindberg from Denmark. The website has evolved from a monolithic, unsearchable, and colourful flash application to an increasing user-friendly XHTML website in bright and pleasant colours. A couple of cemented guidelines for web layout have deliberately been broken. For one, the logo is placed incorrectly in the right top corner in order to break the common trend and thereby force the user to reinterpret the visual picture and hopefully consume more information in the process. Relatedly, coloured lines run from the top (heaven) and guide the browsing eye in direction towards the logo and navigation. Another design effect you might have noticed is that all main sections start with non-capital letters. The expected result should express a friendlier, flexible, and liberal appearance of Lunarmedia.
The LX stamped next to the Lunarmedia logo and text is short for Lunarmedia eXperienced. It may seem strange as this website consequently translates into Lunarmedia Lunarmedia eXperienced. The reason is that LX symbolises more than simply a website versioning. It includes the entire spectra of educational, company related, and personal experience accumulated since 1999. It is the first step of a new beginning, hence the missing affixed build number, it is considered version 1.0 of Lunarmedia LX.
On a technical level this encompasses utilization of a third-party tool called Community Server. It forms the framework of a general content management system with unconstrained capabilities of personalization, extension, and scale. My prime realization of which LX symbolises is the unfeasibility of building everything from the ground up as I have enjoyed but wrongly done in the past. A focus strategy is paramount in today’s evolving world. The platform for web development has become a standard and attention to usability and service is the future, it’s the pivotal essence of LX and will guide me from this point on.
Posted by Anders Vindberg
in Colophon
on the 27 Apr. 2006
Initially I wanted to create a logo of a half-moon to illustrate the "lunar" of the "media". As a background prop I used an outline of a 3D Studio Max tree model. It became eminent that the complexity of the logo was disturbing and I also wanted to give the logo more depth. It should not symbolize the obvious so I experimented with the tree. The tree is an extension of the half-moon concept and had potential of a narrative. Imagine a gloomy evening with a clear sky. You see a single tree standing in the middle of a field, the moon is shining from the back of the tree. It creates a silhouette which becomes the lunarmedia logo. In essence, this is how lunarmedia materializes on earth. It brings light in the dark.
