logo evolution
Posted by Anders Vindberg
in Colophon
on the 27 Apr. 2006 (2,339 views).
Initially I wanted to create a logo of a half-moon to illustrate the "lunar" of the "media". As a background prop I used an outline of a 3D Studio Max tree model. It became eminent that the complexity of the logo was disturbing and I also wanted to give the logo more depth. It should not symbolize the obvious so I experimented with the tree. The tree is an extension of the half-moon concept and had potential of a narrative. Imagine a gloomy evening with a clear sky. You see a single tree standing in the middle of a field, the moon is shining from the back of the tree. It creates a silhouette which becomes the lunarmedia logo. In essence, this is how lunarmedia materializes on earth. It brings light in the dark.
